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Erfolgsfaktor Unternehmenskommunikation - Alles, was Entscheider wissen mussen (German, Paperback, 1. Aufl. 2023) Loot Price: R969
Discovery Miles 9 690
Repayment Terms: R91 pm x 12*
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Erfolgsfaktor Unternehmenskommunikation - Alles, was Entscheider wissen mussen (German, Paperback, 1. Aufl. 2023): Eva Salzer,...

Erfolgsfaktor Unternehmenskommunikation - Alles, was Entscheider wissen mussen (German, Paperback, 1. Aufl. 2023)

Eva Salzer, Katharina Johannsen, Thomas Reinhold

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Loot Price R969 Discovery Miles 9 690 | Repayment Terms: R91 pm x 12*

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Wer Unternehmenskommunikation erfolgreich fur sich oder das Unternehmen nutzen will, benoetigt ein Grundverstandnis der Disziplin. Diese ist facettenreich und wird im vorliegenden Buch anhand ihrer funf Teildisziplinen Media Relations, interne Kommunikation, Public Affairs, Investor Relations und Marktkommunikation anschaulich erklart und mit Perspektiven von Praktikern erganzt. So erhalten Entscheider im Unternehmen ein Grundverstandnis der Erfolgsrelevanz von Unternehmenskommunikation. Kommunikationsexperten koennen das Buch nutzen, um ihren Ansprechpartnern im Unternehmen den Zugang zum Thema zu erleichtern.

General

Imprint: Springer Gabler
Country of origin: Germany
Release date: December 2022
First published: 2023
Authors: Eva Salzer • Katharina Johannsen • Thomas Reinhold
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 99
Edition: 1. Aufl. 2023
ISBN-13: 978-3-658-38573-6
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Business strategy
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LSN: 3-658-38573-1
Barcode: 9783658385736

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