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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Strategy in Airline Loyalty - Frequent Flyer Programs (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R4,468
Discovery Miles 44 680
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Strategy in Airline Loyalty - Frequent Flyer Programs (Paperback, Softcover reprint of the original 1st ed. 2018)
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This book offers the first comprehensive exploration of frequent
flyer programs. By combining academic research with extensive
insights and examples from the actual business world, it explores
the key drivers and strategies of airline loyalty marketing today
in an unprecedented manner. Strategy in Airline Loyalty also
explores how the programs have evolved over time from marketing
programs to financial powerhouses, identifying both the catalysts
for change, as well as the strategic options and underlying
trade-offs available to airlines. Covering diverse angles ranging
from behavioral economics, to accounting, and structural design,
the book reviews every core aspect of frequent flyer programs and
offers extensive frameworks and definitions. The book provides a
useful and complete reference for researchers, and helps those
interested in frequent flyer programs to develop a better
understanding of their past, present and future.
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