|
Books > Business & Economics > Business & management > Sales & marketing > Market research
|
Buy Now
Strategy in Airline Loyalty - Frequent Flyer Programs (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R4,238
Discovery Miles 42 380
|
|
|
Strategy in Airline Loyalty - Frequent Flyer Programs (Paperback, Softcover reprint of the original 1st ed. 2018)
Expected to ship within 18 - 22 working days
|
This book offers the first comprehensive exploration of frequent
flyer programs. By combining academic research with extensive
insights and examples from the actual business world, it explores
the key drivers and strategies of airline loyalty marketing today
in an unprecedented manner. Strategy in Airline Loyalty also
explores how the programs have evolved over time from marketing
programs to financial powerhouses, identifying both the catalysts
for change, as well as the strategic options and underlying
trade-offs available to airlines. Covering diverse angles ranging
from behavioral economics, to accounting, and structural design,
the book reviews every core aspect of frequent flyer programs and
offers extensive frameworks and definitions. The book provides a
useful and complete reference for researchers, and helps those
interested in frequent flyer programs to develop a better
understanding of their past, present and future.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
