Strategy in Airline Loyalty - Frequent Flyer Programs (Hardcover, 1st ed. 2018)

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	October 2017
First published:	2018
Authors:	Evert R. De Boer
Dimensions:	210 x 148 x 19mm (L x W x T)
Format:	Hardcover
Pages:	268
Edition:	1st ed. 2018
ISBN-13:	978-3-319-62599-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General Promotions
LSN:	3-319-62599-3
Barcode:	9783319625997

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