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Erfolgsfaktoren von Markenallianzen (German, Paperback, 2004 ed.) Loot Price: R1,588
Discovery Miles 15 880
Erfolgsfaktoren von Markenallianzen (German, Paperback, 2004 ed.): Frank Huber

Erfolgsfaktoren von Markenallianzen (German, Paperback, 2004 ed.)

Frank Huber

Series: Neue Betriebswirtschaftliche Forschung (NBF), 331

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Loot Price R1,588 Discovery Miles 15 880 | Repayment Terms: R149 pm x 12*

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Frank Huber zeigt, dass die Komplementaritat der Ressourcen und Fahigkeiten sowie die Unternehmenskulturen den grossten Einfluss auf den Erfolg von Markenallianzen ausuben. Ein entscheidender Faktor ist die Artikulierbarkeit des Wissens: Gelingt die Kommunikation nicht, sind die Mitarbeiter zu unerfahren oder bestehen keine informellen Kommunikationskanale, so droht dem Projekt das Scheitern.
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General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Neue Betriebswirtschaftliche Forschung (NBF), 331
Release date: October 2004
First published: 2004
Authors: Frank Huber
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 345
Edition: 2004 ed.
ISBN-13: 978-3-8244-9137-7
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8244-9137-0
Barcode: 9783824491377

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