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Effective Fundraising - The Trustees Role and Beyond (Hardcover)
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Effective Fundraising - The Trustees Role and Beyond (Hardcover)
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Create a sustainable revenue model that can propel your
mission-driven organization into the future Effective Fund Raising:
The Trustee's Role and Beyond is the result of author F. Warren
McFarlan's two decades of research at Harvard Business School,
along with over forty years of active social enterprise board
service. This book offers a depth of knowledge and insight that
will prove invaluable for trustees, donors, and others related to
and responsible for the success of social enterprise. Social
enterprise organizations have played a vibrant and important role
in the USA for the past century. And yet, the business of
fundraising has not become any easier or more elegant. In this
book, you will discover how to help raise the financial resources
that your organization needs to perform its good deeds. This book
focuses on the steps and strategies you need to know to secure
funding to fulfill your mission. Development is the lifeblood of
most social enterprises, be they large or small. You'll also
discover how to harness the energies of the right people to ensure
the long-term success of your development efforts. Learn why an
effective, sustainable revenue model is critical to the success of
even the most exciting mission-driven organization Understand the
core elements of the revenue model, including governance, fees, the
annual fund, capital fundraising campaigns, planned gifts, and more
Develop a strong plan for sustaining your organization's revenue,
regardless of organization size Build the skill of asking for money
and lead your organization to a revenue and philanthropy
orientation Many social enterprise CEOs spend over half of their
time on fundraising. Why? Simply put: without a sustainable revenue
model, even the most exciting mission-driven organization will
collapse. The dirty truth is that, with no fund raising, there is
no social enterprise or enduring mission. This book will help you
shoulder the burden of fundraising and ensure the long-term success
of your venture.
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