NATIONAL BESTSELLER Ninja Future is an essential read for
businesses and individuals striving to remain competitive in a
rapidly evolving world: Gary Shapiro, the president and CEO of the
Consumer Technology Association, casts his eye toward the future,
charting how the innovative technologies of today will transform
not only the way business is done but society itself During his
more than three decades at the head of the Consumer Technology
Association, Gary Shapiro has witnessed, and been a part of, one of
the most extraordinary periods of technological change in human
history. Today's world is almost unrecognizable from that of just a
decade or two before: in just a few short years, the internet has
already transformed how we access information, purchase goods, get
from place to place, and do our jobs. And even greater changes are
on the horizon. In Ninja Future, Shapiro explains the evolving
technological landscape, breakthroughs underway now and those we
can only envision. New innovations such as self-driving vehicles,
blockchain, 5G, the Internet of Things, and countless others will
forever change the economy as we know it. Shapiro uses case studies
to identify companies and countries addressing today's challenges
particularly well-and relates lessons from those that have
stumbled. Drawing on the insights he has gleaned as a martial arts
black belt, he shows how businesses can move to succeed in today's
turbulent environment by adopting the mindset of "ninjas"-adapting
to technological change to capitalize on opportunities at lightning
speed.
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