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Books > Reference & Interdisciplinary > Communication studies
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Electronic Whistle-Stops - The Impact of the Internet on American Politics (Paperback)
Loot Price: R1,393
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Electronic Whistle-Stops - The Impact of the Internet on American Politics (Paperback)
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Fifty years ago, the political whistle-stop tour was thus named
because trains blew their whistles twice when making unscheduled
stops in backwater towns. Like its distant cousin, the electronic
whistle-stop brings the candidate's message directly to the people,
but with one outstanding difference: the new whistle-stop offers
politicians an accuracy, efficiency, and success at voter
persuasian unimaginable to by earlier whistle-stoppers such as
Harry Truman. As Selnow shows, American political campaigns have an
extraordinary affinity for electronic devices. They have seized
upon electronic bulletin boards, home pages, and electronic
libraries. Since political campaigns are communication campaigns,
Selnow concludes that candidates who successfully inform, persuade,
enlighten, and even confuse voters will win votes. Selnow also
examines the debate between those who argue that new technologies
have improved efficiency and those who believe that the innovations
have affected society in other ways. Scholars and students of
American political communication must read this book; the lively
style will also make it exciting reading for anyone interested in
this new political tool.
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