Employer Branding for Competitive Advantage - Models and Implementation Strategies (Hardcover)

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

General

Imprint:	Crc Press
Country of origin:	United Kingdom
Series:	Information Technology, Management and Operations Research Practices
Release date:	March 2021
First published:	2021
Editors:	Geeta Rana • Shivani Agarwal • Ravindra Sharma
Dimensions:	234 x 156 x 20mm (L x W x T)
Format:	Hardcover
Pages:	204
ISBN-13:	978-0-367-65096-4
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-367-65096-7
Barcode:	9780367650964

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