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Airline Operations and Management - A Management Textbook (Paperback, 2nd edition) Loot Price: R1,720
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Airline Operations and Management - A Management Textbook (Paperback, 2nd edition): Gerald N. Cook, Bruce G. Billig

Airline Operations and Management - A Management Textbook (Paperback, 2nd edition)

Gerald N. Cook, Bruce G. Billig

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Loot Price R1,720 Discovery Miles 17 200 | Repayment Terms: R161 pm x 12*

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Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: May 2023
First published: 2023
Authors: Gerald N. Cook • Bruce G. Billig
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 394
Edition: 2nd edition
ISBN-13: 978-1-03-226872-9
Categories: Books > Business & Economics > Economics > General
Books > Professional & Technical > Environmental engineering & technology > General
Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General
Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
LSN: 1-03-226872-7
Barcode: 9781032268729

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