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Books > Computing & IT > Computer software packages > Other software packages > Enterprise software

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Marketing in Der It-Branche (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.) Loot Price: R1,465

Discovery Miles 14 650

Repayment Terms: R137 pm x 12*

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Marketing in Der It-Branche (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.): Gerhard Versteegen

Marketing in Der It-Branche (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)

Gerhard Versteegen; Andreas Esslinger, Katja Hausser, Grace Pampus, Gerhard Versteegen

Series: Xpert.Press

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Loot Price R1,465 Discovery Miles 14 650 | Repayment Terms: R137 pm x 12*

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Die IT-Branche hat in Bezug auf Marketing noch einen grossen Nachholbedarf, dem das Buch entgegenkommt. Die Autoren verfugen uber jahrzehntelange Marketingerfahrung, die sich in diesem How-to-do-Leitfaden mit vielen Praxis-Beispielen widerspiegelt. Sie behandeln anwendungsbezogen die wichtigsten Elemente des Marketing - angefangen von unterschiedlichen Marketingstrategien, uber Corporate Design bis hin zu den verschiedenen Marketing-Instrumenten. Damit ist das Buch ein absolutes Muss fur jeden Marketing Manager und Marketing Mitarbeiter innerhalb der IT-Branche, aber auch fur jede Agentur mit Kunden in diesem Bereich.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Series:	Xpert.Press
Release date:	March 2013
First published:	November 2012
Editors:	Gerhard Versteegen
Authors:	Andreas Esslinger • Katja Hausser • Grace Pampus • Gerhard Versteegen
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Paperback - Trade
Pages:	295
Edition:	Softcover Reprint of the Original 1st 2003 ed.
ISBN-13:	978-3-642-62420-9
Languages:	German
Categories:	Books > Computing & IT > Computer programming > Software engineering Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Computing & IT > Applications of computing > Databases > Data capture & analysis Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General Promotions
LSN:	3-642-62420-0
Barcode:	9783642624209