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Marketing in Der It-Branche (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.) Loot Price: R1,396
Discovery Miles 13 960
Repayment Terms: R131 pm x 12*
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Marketing in Der It-Branche (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.): Gerhard Versteegen

Marketing in Der It-Branche (German, Paperback, Softcover Reprint of the Original 1st 2003 ed.)

Gerhard Versteegen; Andreas Esslinger, Katja Hausser, Grace Pampus, Gerhard Versteegen

Series: Xpert.Press

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Loot Price R1,396 Discovery Miles 13 960 | Repayment Terms: R131 pm x 12*

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Die IT-Branche hat in Bezug auf Marketing noch einen grossen Nachholbedarf, dem das Buch entgegenkommt. Die Autoren verfugen uber jahrzehntelange Marketingerfahrung, die sich in diesem How-to-do-Leitfaden mit vielen Praxis-Beispielen widerspiegelt. Sie behandeln anwendungsbezogen die wichtigsten Elemente des Marketing - angefangen von unterschiedlichen Marketingstrategien, uber Corporate Design bis hin zu den verschiedenen Marketing-Instrumenten. Damit ist das Buch ein absolutes Muss fur jeden Marketing Manager und Marketing Mitarbeiter innerhalb der IT-Branche, aber auch fur jede Agentur mit Kunden in diesem Bereich.

General

Imprint: Springer-Verlag
Country of origin: Germany
Series: Xpert.Press
Release date: March 2013
First published: November 2012
Editors: Gerhard Versteegen
Authors: Andreas Esslinger • Katja Hausser • Grace Pampus • Gerhard Versteegen
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 295
Edition: Softcover Reprint of the Original 1st 2003 ed.
ISBN-13: 978-3-642-62420-9
Languages: German
Categories: Books > Computing & IT > Computer programming > Software engineering
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Applications of computing > Databases > Data capture & analysis
Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General
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LSN: 3-642-62420-0
Barcode: 9783642624209

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