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Der neue Mobile-Commerce - Erfolgsfaktoren und Best Practices (German, Paperback, 2012 ed.) Loot Price: R1,468
Discovery Miles 14 680
Repayment Terms: R138 pm x 12*
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Der neue Mobile-Commerce - Erfolgsfaktoren und Best Practices (German, Paperback, 2012 ed.): Gerrit Heinemann

Der neue Mobile-Commerce - Erfolgsfaktoren und Best Practices (German, Paperback, 2012 ed.)

Gerrit Heinemann

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Loot Price R1,468 Discovery Miles 14 680 | Repayment Terms: R138 pm x 12*

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Mobile Commerce wird als Online-Kanal der Zukunft dargestellt, der insbesondere durch die rasante Verbreitung von Smartphones und Tablet-Computern getrieben wird und dem auch fur die nachsten Jahre sturmische Wachstumsraten in Aussicht gestellt werden. Gerrit Heinemann beschreibt die Besonderheiten am modernen M-Commerce und wie er sich von den anderen Handelsformen unterscheidet. Er arbeitet die spezifischen Erfolgsfaktoren des M-Commerce heraus und belegt anhand von anerkannten Best Practices, wie sich erfolgreicher Mobile-Online-Handel darstellt und was die "lessons- learned" der letzten Jahre sind."

General

Imprint: Gabler
Country of origin: Germany
Release date: 2012
First published: 2012
Authors: Gerrit Heinemann
Dimensions: 240 x 168 x 15mm (L x W x T)
Format: Paperback
Pages: 229
Edition: 2012 ed.
ISBN-13: 978-3-8349-3171-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 3-8349-3171-3
Barcode: 9783834931719

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