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Coopetition Strategy - Theory, experiments and cases (Paperback)
Loot Price: R1,621
Discovery Miles 16 210
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Coopetition Strategy - Theory, experiments and cases (Paperback)
Series: Routledge Studies in Global Competition
Expected to ship within 12 - 17 working days
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This innovative book portrays the state-of-the-art of coopetition
strategy regarded as a compelling mindset to exploit entirely the
potential of actors' interdependencies (firms, governments,
suppliers, customers, scientists and partners) in today's global
scenarios. It provides the rudiments for navigating an exploration
journey into a virtually new and emergent management subfield. This
volume presents three key distinctive features: it is the first
attempt that delves systematically and rigorously into coopetition
strategy and coopetitive behaviour; it clearly elucidates the
contribution of coopetition to the advancement of strategic
management and managerial practice; it is the outcome of the
collective brains of several scholars, with diverse geographical
roots and backgrounds, who cultivate original research on
co-opetition strategy from a variety of perspectives (economic,
managerial, political) and multiple methods (theory building,
game-theoretical, experimental and inductive case-based inquiries).
Looking into this volume, the reader will realize that, while the
topic is at the beginning of its lifecycle, coopetition strategy
has touched an important crossroads which solicits a more
comprehensive and systematic assessment. If mindfully formulated
and implemented, this hybrid strategic option is able to increase
returns and generate value for shareholders, entrepreneurs,
managers and coopetitors.
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