The volume describes the highly varied forms of linguistic action
involved in business contexts and encounters. It provides an
overview of central exchange types: sales and complaint exchanges,
exchanges between laypersons and experts in the technical service
sector, negotiations and discussions. Specific features and
problems are described in discourse-analytic terms with reference
to authentic examples. Written forms of communication are also
covered. Studies such as these can find application in
communication guidance and training and in language instruction
contexts.
General
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