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Books > Earth & environment > Geography > Human geography
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Archipelago Tourism - Policies and Practices (Paperback)
Loot Price: R1,529
Discovery Miles 15 290
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Archipelago Tourism - Policies and Practices (Paperback)
Series: New Directions in Tourism Analysis
Expected to ship within 12 - 17 working days
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Exploring the conceptual insights provided by the archipelagic
'twist' in the context of tourism principles, policies and
practices, this volume draws on an international series of case
studies to analyse best practice in branding, marketing and
logistics in archipelago tourist destinations. The book asks and
seeks to answer such questions as: How to 'sell' a multi-island
destination, without risking a message that may be too complex and
diffuse for audiences to grab on to? Does one encourage visitors to
do 'island hopping'; and, if so, how and with what logistic
facilities? How does one ascribe specific island destinations
within an overall archipelago brand? Would smaller islands rebel
against a composite branding strategy that actually benefits other
islands? How does one read or craft transport policies as a
function of the 'reterritorialisation' of a multi-island space?
This book pioneers the exploration of the archipelago as tourism
study focus (and not just locus); a heuristic device for rendering
islands as sites of different tourism practices, industries and
policies, but also of challenges and possibilities.
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