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Consumers in Context - The BPM Research Program (Paperback) Loot Price: R1,542
Discovery Miles 15 420
Repayment Terms: R145 pm x 12*
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Consumers in Context - The BPM Research Program (Paperback): Gordon Foxall

Consumers in Context - The BPM Research Program (Paperback)

Gordon Foxall

Series: Routledge Revivals

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Loot Price R1,542 Discovery Miles 15 420 | Repayment Terms: R145 pm x 12*

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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Revivals
Release date: April 2017
First published: 1996
Authors: Gordon Foxall
Dimensions: 216 x 138mm (L x W)
Format: Paperback
Pages: 552
ISBN-13: 978-1-138-96295-8
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Economics > General
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-96295-3
Barcode: 9781138962958

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