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In the Sign of the Butterfly - Leadership in Metamorphosis (Paperback)
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In the Sign of the Butterfly - Leadership in Metamorphosis (Paperback)
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When this book was first published in German, it topped
Switzerland's non-fiction bestseller list. Now available in
English, In the Sign of the Butterfly asks why natural selection
eliminated the gigantic dinosaur from the game of evolution some 65
million years ago, yet the delicate butterfly, which already
existed at the time, continues to survive. Gottlieb Guntern's
conclusion: the dinosaur based its survival strategy on a
maximization of body weight and size, while the butterfly responded
flexibly when faced with drastic changes in environmental
conditions. This takes the author to the core issue of the book:
the basic leadership failures that typify present-day society. His
diagnosis rings ever truer in the course of recent events:
leadership failures are symptoms of a deep-seated illness - a
spiritual crisis. Our greedy society has forgotten how to adapt as
it attempts to survive in the sign of the dinosaur. Guntern shows
us how to learn from the butterfly and succeed in abandoning the
dino-strategy of maximizing single variables. There is no question
that wanting to be bigger, faster, richer, more ruthless, and more
powerful, with no thought of the consequences, is mindless and
dangerous - a perfect prescription for doom.
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