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Books > Business & Economics > Business & management > Sales & marketing
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Verbraucherspezifische Promotionwirkungen (German, Paperback, 2006 ed.)
Loot Price: R1,731
Discovery Miles 17 310
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Verbraucherspezifische Promotionwirkungen (German, Paperback, 2006 ed.)
Expected to ship within 18 - 22 working days
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Gunnar Gortz untersucht das Potenzial verschiedener
Verkaufsforderungsmassnahmen zur Ansprache spezifischer
Kundengruppen. Er identifiziert Grundeigenschaften, anhand derer
sich Verkaufsfordermassnahmen klassifizieren lassen, und zeigt, in
welcher Art und Weise unterschiedliche Massnahmen das Kaufverhalten
beeinflussen.
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