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Books > Social sciences > Education > Teaching of a specific subject
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Communicating Genetics - Visualizations and Representations (Hardcover, 1st ed. 2017)
Loot Price: R3,299
Discovery Miles 32 990
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Communicating Genetics - Visualizations and Representations (Hardcover, 1st ed. 2017)
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This book examines the visual representations used in the popular
communication of genetics. Drawing upon public science
communication theories, information design theories, and social
semiotics, the book offers both in-depth analyses and high-level
synthesis of how genetics is visualized for the U.S. public from
the early 20th century to the present. Individual chapters focus on
six visual genres: photographs, micrographs, illustrations, genetic
code images, quantitative graphs, and molecular structure images.
Han Yu challenges readers to consider the significance of these
images we often take for granted, including their historical
contexts, scientific backstories, information richness, stylistic
choices, economic motivations, and social implications. In doing
so, the book reveals the complex cognitive, affective, and
social-cultural factors that both shape and are shaped by these
images. The book will be particularly useful to scholars of public
science communication and visual communication, practitioners of
science communication, and scientists from a range of related life
science disciplines.
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