Books > Business & Economics > Business & management > Ownership & organization of enterprises
|
Buy Now
Escalation in Decision-Making - Behavioural Economics in Business (Hardcover, New edition)
Loot Price: R4,136
Discovery Miles 41 360
|
|
Escalation in Decision-Making - Behavioural Economics in Business (Hardcover, New edition)
Expected to ship within 12 - 17 working days
|
When a venture seems to be faltering, do you persist and hope that
things will get better or do you cut your losses? This may be one
of the most important decisions business or project owners may ever
have to make. Persistence involves the risk of throwing good money
(or resources) after bad, but owners may feel they have too much
invested to quit now. Escalation in Decision-Making reveals why
social scientists believe that owners may not respond rationally to
such predicaments. Instead of exiting when the odds are clearly
stacked against them, they re-invest and end up compounding their
losses - a phenomenon known as escalation of commitment. The
authors, Helga Drummond and Julia Hodgson, also introduce the
concept of entrapment, a variation whereby decision-makers
passively drift towards insolvency as the cost of changing
direction becomes too high. So: A* what drives escalation? A* why
do some owners quit whilst others persist until the bailiffs
arrive? A* what can we learn from owners' mistakes? A* what makes
newcomers believe they can succeed where others are conspicuously
failing? These questions of behavioural economics are answered
using a narrative that analyses decisions made by market traders
facing economic extinction. Many highly successful entrepreneurs
started their careers in markets - it was once an almost guaranteed
route to prosperity - now market traders are struggling to survive.
Although the market traders featured are small entrepreneurs, the
ubiquitous phenomenon of escalation at the heart of these stories
is widely relevant to practitioners such as project managers in
large organizations and to those responsible for managing risk in
many situations. Rich in case studies involving real business
decisions and dilemmas, Escalation in Decision-Making provides an
accessible introduction to the application of theory against a
background of growing interest in behavioural economics, now being
researched and taught in univ
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.