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Books > Business & Economics > Business & management > Sales & marketing
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Offensive Marketing (Paperback)
Loot Price: R1,607
Discovery Miles 16 070
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Offensive Marketing (Paperback)
Expected to ship within 10 - 15 working days
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Offensive Marketing is the best source for competitive executives
who are serious about strengthening their marketing skills and
producing new outcomes. The authors bring the acclaimed POISE
(Profitable, Offensive, Integrated, Strategic, Effectively
Executed) framework to a North American audience. POISE brings
together advances in strategy, innovation, and approach to produce
a new level of effectiveness and market results. Extensively used
by companies and individuals worldwide, this freshly adapted book
is an essential resource for all marketing students and
professionals interested in achievable strategies and profitable
marketing.
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