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Offensive Marketing (Paperback) Loot Price: R1,691
Discovery Miles 16 910
Repayment Terms: R158 pm x 12*
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Offensive Marketing (Paperback): Hugh Davidson

Offensive Marketing (Paperback)

Hugh Davidson; Contributions by Elyse Brill

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Loot Price R1,691 Discovery Miles 16 910 | Repayment Terms: R158 pm x 12*

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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Release date: 2003
First published: 2003
Authors: Hugh Davidson
Contributors: Elyse Brill
Dimensions: 235 x 191 x 24mm (L x W x T)
Format: Paperback
Pages: 430
ISBN-13: 978-0-7506-7459-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-7506-7459-8
Barcode: 9780750674591

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