B2B Technology Marketing (Paperback)

Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: Lead generation Filling the sales pipeline Strategic messaging Supporting the sales team Communications and public relations Creating customer preference Product marketing

General

Imprint:	Taylor Market Intelligence, Inc.
Country of origin:	United States
Release date:	August 2013
First published:	August 2013
Authors:	Hugh Taylor
Dimensions:	229 x 152 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	206
ISBN-13:	978-0-615-86294-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-615-86294-2
Barcode:	9780615862941

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!