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B2B Technology Marketing (Paperback) Loot Price: R462
Discovery Miles 4 620
B2B Technology Marketing (Paperback): Hugh Taylor

B2B Technology Marketing (Paperback)

Hugh Taylor

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Loot Price R462 Discovery Miles 4 620

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Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: Lead generation Filling the sales pipeline Strategic messaging Supporting the sales team Communications and public relations Creating customer preference Product marketing

General

Imprint: Taylor Market Intelligence, Inc.
Country of origin: United States
Release date: August 2013
First published: August 2013
Authors: Hugh Taylor
Dimensions: 229 x 152 x 12mm (L x W x T)
Format: Paperback - Trade
Pages: 206
ISBN-13: 978-0-615-86294-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-615-86294-2
Barcode: 9780615862941

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