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Books > Business & Economics > Business & management > Sales & marketing
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Creative Marketing - An Extended Metaphor for Marketing in a New Age (Paperback, 1st ed. 2006)
Loot Price: R2,613
Discovery Miles 26 130
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Creative Marketing - An Extended Metaphor for Marketing in a New Age (Paperback, 1st ed. 2006)
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Creative Marketing has been written in response to the continued
failure to address the theory/practice gap in marketing management.
The art world is full of creativity, yet existing marketing theory
continues to prescribe formulaic, stepwise processes for marketing
success. Rather than perpetuating the belief in the value of
traditional marketing frameworks, this book draws on a diverse
range of disciplines to inspire entrepreneurial thinking and
practice among those marketers who wish to push the boundaries of
knowledge and convention. Creative Marketing gets back to how best
to support individuals as well as small, medium and
micro-enterprises through new marketing approaches.
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