Hybrid Practices in Moving Image Design - Methods of Heritage and Digital Production in Motion Graphics (Paperback, Softcover reprint of the original 1st ed. 2016)

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	June 2018
First published:	2016
Authors:	Iain MacDonald
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Paperback
Pages:	128
Edition:	Softcover reprint of the original 1st ed. 2016
ISBN-13:	978-3-319-82337-9
Categories:	Books > Arts & Architecture > Art forms, treatments & subjects > General Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Books > Computing & IT > Computer software packages > Multimedia Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism Books > Arts & Architecture > Performing arts > Films, cinema > Animation Books > Computing & IT > Applications of computing > Image processing > General
LSN:	3-319-82337-X
Barcode:	9783319823379

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