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Great American Blow-up - Puffery in Advertising and Selling (Paperback, 2nd Revised edition) Loot Price: R546
Discovery Miles 5 460
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Great American Blow-up - Puffery in Advertising and Selling (Paperback, 2nd Revised edition): Ivan L. Preston

Great American Blow-up - Puffery in Advertising and Selling (Paperback, 2nd Revised edition)

Ivan L. Preston

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Loot Price R546 Discovery Miles 5 460

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How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up," provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.

General

Imprint: University of Wisconsin Press
Country of origin: United States
Release date: October 1999
First published: August 1996
Authors: Ivan L. Preston
Dimensions: 155 x 228 x 15mm (L x W x T)
Format: Paperback
Pages: 256
Edition: 2nd Revised edition
ISBN-13: 978-0-299-15254-3
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 0-299-15254-5
Barcode: 9780299152543

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