Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Paperback, Softcover reprint of the original 1st ed. 2015)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	European Advertising Academy, 5
Release date:	October 2016
First published:	2015
Editors:	Ivana Busljeta Banks • Patrick De Pelsmacker • Shintaro Okazaki
Dimensions:	210 x 148 x 18mm (L x W x T)
Format:	Paperback
Pages:	330
Edition:	Softcover reprint of the original 1st ed. 2015
ISBN-13:	978-3-658-14090-8
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	3-658-14090-9
Barcode:	9783658140908

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