Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Paperback, Softcover reprint of the original 1st ed. 2015) Loot Price: R2,131
Discovery Miles 21 310
Repayment Terms: R200 pm x 12*
Add to cart
Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Paperback, Softcover reprint of the...

Advances in Advertising Research (Vol. V) - Extending the Boundaries of Advertising (Paperback, Softcover reprint of the original 1st ed. 2015)

Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Series: European Advertising Academy, 5

 (sign in to rate)
Loot Price R2,131 Discovery Miles 21 310 | Repayment Terms: R200 pm x 12*

Bookmark and Share

Expected to ship within 18 - 22 working days

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: European Advertising Academy, 5
Release date: October 2016
First published: 2015
Editors: Ivana Busljeta Banks • Patrick De Pelsmacker • Shintaro Okazaki
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 330
Edition: Softcover reprint of the original 1st ed. 2015
ISBN-13: 978-3-658-14090-8
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Promotions
LSN: 3-658-14090-9
Barcode: 9783658140908

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R754 R684 Discovery Miles 6 840
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
The Hybrid Media System - Politics and Power (Hardcover, 2nd Revised edition): Andrew Chadwick
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,292 Discovery Miles 32 920
Losing the News - The Future of the News That Feeds Democracy (Hardcover): Alex S. Jones
Losing the News - The Future of the News…
Alex S. Jones Hardcover R802 Discovery Miles 8 020
Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L....
Do You Make These Mistakes in English…
Edwin L. Basttistella Hardcover R1,179 Discovery Miles 11 790
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R534 Discovery Miles 5 340
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R714 Discovery Miles 7 140
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R787 Discovery Miles 7 870
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,678 Discovery Miles 26 780
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,080 Discovery Miles 10 800

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners