The Rhetorical Nature of XML is the first volume to combine
rhetoric, XML, and knowledge management in a substantive manner. It
serves as a primer on XML and XML-related technologies,
illustrating how the naming of XML elements can be understood as a
rhetorical act, and detailing the essentials of knowledge
management practices that illustrate the need for intelligently
conceived databases in organizations. Authors J.D. Applen and Rudy
McDaniel explain how technical knowledge and rhetorical knowledge
are symbiotic assets in the modern information economy, emphasizing
that skilled professionals and apprentice learners must not only
adapt to and become adept with new technological environments, but
they must also remain aware of the dynamic social and technological
contexts through which they communicate. Applen and McDaniel use
this subject as a catalyst to encourage interdisciplinary
connections and projects between experts in fields such as
technical communication, digital media, library science, computer
science, and information technology.
The authors demonstrate techniques for working with XML in
interdisciplinary projects with attention to single sourcing and
content management. Interviews with practitioners working with XML
for research and in industry are also included, to illustrate how
XML is currently being used in a variety of disciplines, such as
technical communication and digital media. Combining applied theory
and XML technology to solve real-world problems in technical
communication and digital media, this work provides an entry point
for students and practitioners who do not have an extensive
background in markup languages, enabling them to begin developing
user-centric projects using XML.
Visit the book s companion web site: http:
//rhetoricalxml.com/
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