Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover) Loot Price: R4,257
Discovery Miles 42 570
Repayment Terms: R399 pm x 12*
Add to cart
Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover): J. Floch

Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover)

J. Floch

 (sign in to rate)
Loot Price R4,257 Discovery Miles 42 570 | Repayment Terms: R399 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2001
First published: 2001
Authors: J. Floch
Dimensions: 216 x 140 x 13mm (L x W x T)
Format: Hardcover
Pages: 225
ISBN-13: 978-0-333-76014-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Semiology
Books > Language & Literature > Language & linguistics > Semantics (meaning) > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN: 0-333-76014-X
Barcode: 9780333760147

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R400 R320 Discovery Miles 3 200
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R626 Discovery Miles 6 260
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R575 Discovery Miles 5 750
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R573 Discovery Miles 5 730
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,027 Discovery Miles 10 270
Book of Ideas, 1 - A Journal of Creative Direction and Graphic Design - Volume 1 (Paperback): Radim Malinic
Book of Ideas, 1 - A Journal of Creative…
Radim Malinic Paperback R580 Discovery Miles 5 800
Book of Ideas, 2 - a journal of creative direction and graphic design - volume 2 (Paperback): Radim Malinic
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R580 Discovery Miles 5 800
It's Not Inside It's On Top - Memorable Moments In South African Advertising (Paperback): Khanya Mtshali
It's Not Inside It's On Top - Memorable…
Khanya Mtshali Paperback R370 R318 Discovery Miles 3 180
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R498 Discovery Miles 4 980
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R692 Discovery Miles 6 920

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners