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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover) Loot Price: R4,576

Discovery Miles 45 760

Repayment Terms: R429 pm x 12*

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Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover): J. Floch

Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover)

J. Floch

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Loot Price R4,576 Discovery Miles 45 760 | Repayment Terms: R429 pm x 12*

Expected to ship within 12 - 19 working days

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Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 2001
First published:	2001
Authors:	J. Floch
Dimensions:	216 x 140 x 13mm (L x W x T)
Format:	Hardcover
Pages:	225
ISBN-13:	978-0-333-76014-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Semiology Books > Language & Literature > Language & linguistics > Semantics (meaning) > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Promotions
LSN:	0-333-76014-X
Barcode:	9780333760147