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Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover) Loot Price: R4,466
Discovery Miles 44 660
Repayment Terms: R419 pm x 12*
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Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover): J. Floch

Semiotics, Marketing and Communication - Beneath the Signs, the Strategies (Hardcover)

J. Floch

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Loot Price R4,466 Discovery Miles 44 660 | Repayment Terms: R419 pm x 12*

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Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2001
First published: 2001
Authors: J. Floch
Dimensions: 216 x 140 x 13mm (L x W x T)
Format: Hardcover
Pages: 225
ISBN-13: 978-0-333-76014-7
Categories: Books > Reference & Interdisciplinary > Communication studies > Semiology
Books > Language & Literature > Language & linguistics > Semantics (meaning) > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
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LSN: 0-333-76014-X
Barcode: 9780333760147

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