Vital to businesses of all types, the fields of advertising,
marketing and branding are covered in-depth in this important
volume, from advertising on radio and television to direct mail,
from online advertising to branding, public relations and paid
search inclusion. Analysis includes trends, globalization,
technologies, finances, Internet and online strategies, wireless
advertising, social networks, branding, public relations, agencies,
developments in India and China, paid product placement, TV
advertising trends and more. This carefully-researched book covers
such areas as advertising agencies, marketing consultants, online
advertising, branding strategies and global markets. It contains
thousands of contacts for business and industry leaders, industry
associations, Internet sites and other resources. We include
statistical tables, a glossary and indexes. The corporate section
includes our proprietary, in-depth profiles of the 400 leading
companies in all facets of the advertising, branding and marketing
industry. Here you'll find complete profiles of the hot companies
that are making news today, the largest, most successful
corporations in the business. You'll find a complete overview,
industry analysis and market research report in one superb,
value-priced package.
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