Fortune called Asea Brown Boveri, the giant multinational
corporation created in 1987, "the most successful cross-border
merger since Royal Dutch linked up with Britain's Shell in 1907."
The coming together of two longtime national champions in the
electrotechnical industry, Sweden's ASEA and Switzerland's Brown
Boveri, marked the birth of a company with truly global
aspirations, one whose apparent genius for combining strong central
planning with local autonomy for its plants has made it a
trendsetter.
An international team of reseachers assesses the dynamic
interplay of the forces of convergence and diversity present in
ABB. Together they examine the actual workings of this
multinational in order to learn to what degree the corporate
strategies are achieved in its plants. Based on a multilevel
organizational study, their book compares seven plants in six
countries on three continents.
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