Being Local Worldwide - ABB and the Challenge of Global Management (Hardcover)

Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with local autonomy for its plants has made it a trendsetter.

An international team of reseachers assesses the dynamic interplay of the forces of convergence and diversity present in ABB. Together they examine the actual workings of this multinational in order to learn to what degree the corporate strategies are achieved in its plants. Based on a multilevel organizational study, their book compares seven plants in six countries on three continents.

General

Imprint:	Cornell University Press
Country of origin:	United States
Series:	ILR Press books
Release date:	December 1999
First published:	November 1999
Editors:	Jacques Belanger • Etc • Christian Berggren • Torsten Bjorkman • Christoph Kohler
Dimensions:	235 x 155 x 26mm (L x W x T)
Format:	Hardcover
Pages:	336
ISBN-13:	978-0-8014-3650-5
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Business & management > International business Books > Business & Economics > Economics > Microeconomics > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
LSN:	0-8014-3650-8
Barcode:	9780801436505

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