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Lean Startup in Large Organizations - Overcoming Resistance to Innovation (Paperback)
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Lean Startup in Large Organizations - Overcoming Resistance to Innovation (Paperback)
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Large corporations must become far more agile in implementing new
products and new business models. The pace of technology change,
the blurring of industry boundaries, and the agility and resources
of startups in almost every industry segment demand it. Many
companies have begun to adopt the principles of Lean Startup in
order to increase the pace and agility of their innovation
initiatives, but most have had limited success in doing so.
Although the principles seem intuitive and straightforward, there
are challenges to using them inside an existing company, especially
in a manufacturing environment. The biggest requirements, beyond
those espoused for startups, are: Developing a business model for
the new venture that not only works in the marketplace but also
works within the constraints of the corporation Managing the
conflicts that inevitably arise with the current operating
business; every business that has operated over decades has
well-established ways of doing things that may not fit the required
pace and flexibility required of a new venture Conducting business
experiments with physical goods as well as with software offerings
Managing the risk of investing in a new domain for executives that
are used to investing where the risks are more clearly understood
This book describes a systematic approach for implementing Lean
Startup in large organizations. It builds on the principles of Lean
Startup and adds additional practices required to manage the
realities of the corporate context. The book describes how it is
done, with examples from practice in companies that have
successfully used the methods. It complements Lean Startup methods
with elements of corporate innovation practices developed by
leading academics and practitioners. It brings these practices
together for the first time in a practical and integrated way.
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