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Books > Business & Economics > Business & management > E-commerce
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e-Business - A Jargon-Free Practical Guide - A jargon-free practical guide (Paperback)
Loot Price: R1,296
Discovery Miles 12 960
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e-Business - A Jargon-Free Practical Guide - A jargon-free practical guide (Paperback)
Expected to ship within 12 - 17 working days
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'e-Business: a jargon-free practical guide' presents a clear,
second-generation account of how your business can harness the
latest technology to flourish in the transformed commercial climate
of the 21st century. With its emphasis firmly on the business and
marketing implications of new technology, this book adopts a
hands-on, practical approach, systematically demonstrating how and
why businesses should adapt their operations to make the very most
of the exciting opportunities available. In simple, jargon-free
language, it addresses such vital questions as: * What is
e-business and how does it fit into the corporate landscape? * How
should marketers adopt e-marketing and why? * What are the
processes and stages of developing an e-business strategy? * What
are the key issues you will face and how will you overcome them? *
What about legislation? * Who is doing e-marketing and e-business
well and badly? 'e-Business' is packed with case-studies from
well-known international companies, examples, screen grabs,
relevant models and checklists. Each chapter meanwhile contains
handy hints and tips, examples, exercises and a summary to
consolidate learning and highlight key points. Informative,
pertinent and easy-to-use, the book is ideal for students on
relevant courses or those undertaking in-house training, and is
absolutely essential for any practitioner needing a hands-on guide
to strategy and best practice in today's altered commercial
environment.
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