|
Books > Reference & Interdisciplinary > Communication studies
|
Not currently available
Strategic Crisis Communication (Hardcover)
Loot Price: R4,119
Discovery Miles 41 190
|
|
|
Strategic Crisis Communication (Hardcover)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Addressing 21st-century issues, threats, and opportunities with
time-tested principles, this book empowers corporate communications
professionals to protect, inspire, and energize organizations in
the face of a crisis. Whether due to an external incident or an
internal misstep, every major company or institution will find
itself scrutinized, its normal operations disrupted, and its
reputation and business continuity threatened at some point-and how
it prepares for, and reacts to, a crisis can make a critical
difference in the ultimate outcome of events. This book focuses on
strategic crisis communication as a function of three elements: 1.
crisis preparation-establishing a robust and nimble infrastructure
and plans, in advance of any crisis 2. crisis management-rapidly
gathering information, activating and adjusting plans, making
decisions, and relentlessly monitoring outcomes 3. crisis
communication-reaching multiple audiences, on multiple platforms,
with clear, consistent, and purposeful messages that tell the truth
and defend the organization. Bringing together best practices
gleaned from hundreds of recent case studies, this book is an
unmatched resource enabling corporate communications and PR
professionals, and the organizations that employ them, to
understand how to weather any reputational storm that may threaten
their enterprise.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
