Virtually every nonprofit realizes that, pretty soon, social media
will no longer be optional. Already several nonprofits ranging from
small local groups to international organizations have demonstrated
that social media offers unique opportunities for advocacy and
fundraising, and for catalyzing change. So if your nonprofit is
ready to make the leap into social media, how do you go about it?
Most of the information and pointers out there are directed to
corporates, and we all know that what works for corporates does not
necessarily translate well for nonprofits.
Janet Fouts, Social Media Enabler, is well aware of the
situation. Which is why she, along with industry expert Beth
Kanter, stepped forward to put together '#SOCIALMEDIA NONPROFIT
tweet, ' a collection of bite-sized wisdom especially for
nonprofits.
Of course, for every person in your nonprofit team who is
enthusiastic to take the plunge into social media, there may be a
handful of naysayers. Janet's book takes that into account. In it,
you will find guidance on how to convince the naysayers, how to
measure the benefits of social media, how to manage volunteers and
create evangelists, and best practices for using Twitter and
Facebook. These last are especially valuable because efficient use
of social media can work wonders for your nonprofit, while
poorly-conceived or inefficient practices can be detrimental across
the board.
Written in the easy, digestible, and popular 140-character tweet
format, '#SOCIALMEDIA NONPROFIT tweet' distils the knowledge and
expertise of industry leaders to bring you guidance and wisdom that
you can deploy immediately, so that social media can start working
for your nonprofit today.
'#SOCIALMEDIA NONPROFIT tweet Book01' is part of the THINKaha
series whose 100-page books contain 140 well-thought-out quotes
(tweets/ahas).
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