Two guys named Steve, working in a garage, created a prototype
computer designed to be different in a way no one thought possible:
It would be easy to use. Those two Steves, one now a billionaire
and still at the head of Apple, not only succeeded with that
product, but they also broke ground in the business world in ways
few thought possible: They proved you could not only have fun at
work, but pursuing a capitalist dream could be hip. How did Apple
do it? How did it go from making computers that made a difference
but not much of a dent in the overall market to creating a device
(the iPod) and a music service (iTunes) that has changed the way we
buy and experience music? And how did the MacIntosh and its
successors capture the hearts and minds of computer users so deeply
that being a "Mac person" makes you a member of a special club?
That's what this book is all about. As author Jason D. O'Grady
shows, Apple is a rare company--one that is not afraid to think
about a future that does not exist and turn it into reality.
Critics have written Apple off time and again, yet it rises from
the ashes to astound the critics and delight its customers. That's
not luck or happenstance--it's vision, dedication, and persistence.
Besides delighting Apple aficionados, this book will inspire
students eager to launch a business career or work in the
technology sector. Apple has never been afraid to chart its own
path, and readers will learn what makes the company tick. This
stimulating book: --Explains the importance of the company and the
essential disruptions that changed business forever (think
iPod).--Details Apple's origins and history. --Presents biographies
of the founders and the historical contextin which they launched
the company. --Explains Apple's strategies and innovations.
--Assesses Apple's impact on society, technology, processes, and
methods. --Shows how Apple beat the competition in selected
markets. --Details financial results over the years. --Predicts
Apple's future prospects and successes. In addition, O'Grady offers
special features that include a look at the colorful people
associated with Apple, interesting trivia, an Apple time line, a
focus on products, and where the company is headed. Apple--a
company that changed, and is changing, the world.
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