Modern broadcasting policy faces a number of challenges: how to
regulate the growing commercial sector; the position and funding of
public service television; and finding appropriate forms of public
accountability in the changed media environment. Television and the
Public Interest examines these challenges and how they are being
addressed in the media systems of eight European nations. The
authors' aim throughout is to identify the basic values that
European policymakers, politicians, broadcasters and civic groups
of all kinds regard as vulnerable in the new conditions and are
striving to protect from market pressures. The book includes a
wealth of information on broadcasting policy issues and practice in
Western European nations and offers a major appraisal of the values
enshrined in such policy, how they are protected institutionally in
different systems, and how such systems are coping with the
challenges of the new media landscape.
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