Many companies lament that price pressure has destroyed their
margins and market share. Sales people are often convinced that
price is their only tiebreaker., i>Relevant Selling" was written
by an award-winning Consultant whose research proves otherwise.
Topics covered in this book will explain why companies are
underperforming, how businesses can stop guessing what their
customers want and what it takes to start selling what is relevant
to guarantee that failing trends progress in their favor.
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