In just five years the Internet has grown into a medium that rivals
television for its impact on marketing. The answer to the question
"Can I make money on the Internet" is an emphatic yes. And the time
to market your product, your service--or your ideas--is now! Make
Your Website Work For You offers a practical, easy-to-follow
business plan for profiting from the new sales opportunities in
cyberspace.
You'll find the basic rules for online marketing and the reasons
why content marketing works. You'll learn to create content that
drives consumers to your site and sells products, and how to track
and use consumer information to build profits both on- and
off-line. "Content is King, " advises author Cannon, who presents
ten simple steps for developing and managing effective content.
Discover how to optimize your site's "metatags" so that search
engines draw the greatest number of contacts.
Find out if "micro-sites" placed on other websites will attract
more business than a site of your own. And understand how e-mail
and electronic newsletters can promote your site economically and
efficiently. Written for marketing and advertising professionals as
well as entrepreneurs, Make Your Website Work For You is free of
confusing technical jargon. With solid, step-by-step directions,
clear illustrated screenshots, dramatic case studies and a complete
list of online resources, it's an invaluable toolbox for creating a
dynamic, profitable website of your own.
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