Marketing Public Sector Services is one of a series of books
entitled "Essential Skills for the Public Sector". It sets out the
fundamental principles of marketing and applies them to a public
sector context. The content includes the marketing mix, how to
develop a marketing plan, market research techniques and examples
of how to implement a marketing strategy and plan. It is
increasingly important that public sector services are customer
focussed and effective marketing helps to achieve this. Whether or
not the public service being delivered is in a competitive
environment, managers should see marketing as a fundamental part of
the management process. There are worked examples and practical
exercises which allow the theory to be put into practice,
encouraging self-development and continuous improvement. The style
is simple, easy to read, and accessible to staff at all levels
within an organisation. It is an essential addition to a manager's
toolkit of skills and knowledge.
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