Marketing Public Sector Services (Paperback, 2nd Revised edition)

Marketing Public Sector Services is one of a series of books entitled "Essential Skills for the Public Sector". It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. It is increasingly important that public sector services are customer focussed and effective marketing helps to achieve this. Whether or not the public service being delivered is in a competitive environment, managers should see marketing as a fundamental part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. It is an essential addition to a manager's toolkit of skills and knowledge.

General

Imprint:	HB Publications
Country of origin:	United Kingdom
Series:	Essential skills for the public sector
Release date:	2012
Authors:	Jennifer Bean • Lascelles Hussey
Dimensions:	210 x 150 x 9mm (L x W x T)
Format:	Paperback
Pages:	133
Edition:	2nd Revised edition
ISBN-13:	978-1-899448-77-7
Categories:	Books > Business & Economics > Industry & industrial studies > Civil service & public sector Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-899448-77-2
Barcode:	9781899448777

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!