Political Marketing - Principles and Applications (Paperback, 3rd edition)

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

General

Imprint:	Crc Press
Country of origin:	United States
Release date:	May 2019
First published:	2019
Authors:	Jennifer Lees-Marshment • Brian Conley • Edward Elder • Robin Pettitt • Vincent Raynauld • Andre Turcotte
Dimensions:	246 x 174 x 15mm (L x W x T)
Format:	Paperback
Pages:	266
Edition:	3rd edition
ISBN-13:	978-0-8153-5322-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Business & Economics > Business & management > Sales & marketing > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	0-8153-5322-7
Barcode:	9780815353225

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