Substantially revised throughout, the third edition of Political
Marketing continues to offer students the most comprehensive
introduction to this rapidly growing field. It provides an
accessible but in-depth guide to what political marketing is and
how it is used in practice and encourages reflection on how it
should be used in the future. New Features and benefits of the
third edition: Fully updated throughout with new research on
emerging practices in the field and ethical implications such as
the use of big data, authenticity and the limitations of voters as
consumers in light of Brexit; A new employability section on
political marketing in the workplace; Extensive pedagogical
features including new peer-reviewed case studies, democratic
debates, and fully updated practitioner perspectives, best practice
guides, and class discussion points and assessments. Led by a
leading expert in the field and including contributions from other
key academics in the field, this textbook is essential reading for
all students of political marketing, parties and elections, and
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!