Simulation Modeling and Benefit-Cost Analysis for Technology Adoption (Paperback)

Supply chain coordination and shipping conditions have a substantial impact on food quality of produce supply chains, especially when supply chains cross international borders. After harvesting, shipping conditions are the primary determinants of food quality for highly perishable commodities such as tomatoes. Based on food marketing research, food quality for highly perishable commodities is becoming one of the most important issues in today's food markets. With the help of a discrete-event simulation software (SIMUL8(r)), a simulated supply chain distribution model, including tomato harvesting, packing, shipping and distributing, was developed to analyze overall supply chain performance, and Simetar(c) was used to estimate associated costs and benefits for each participant in this supply chain. Finally, benefit-cost ratios were simulated to assess the adoption of temperature controlling technology on tomato supply chain marketing implications. The results show that tomato keeping quality can be improved from 2.7 days to 5.4 days on average when temperature range within marine containers is controlled bet

General

Imprint:	Lap Lambert Academic Publishing
Country of origin:	Germany
Release date:	2010
First published:	2010
Authors:	Jiaoju Ge • Allen Wysocki • Lisa House
Dimensions:	229 x 152 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	84
ISBN-13:	978-3-8383-3635-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-8383-3635-6
Barcode:	9783838336350

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!