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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Emerging Economy MNEs - Exploring the Integration of Knowledge Transfer and Strategy for Sustainable Performance (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R1,782
Discovery Miles 17 820
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Emerging Economy MNEs - Exploring the Integration of Knowledge Transfer and Strategy for Sustainable Performance (Paperback, Softcover reprint of the original 1st ed. 2017)
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This book explores the influence of the modes of knowledge transfer
and environmental dynamism on the relationship between strategic
actions and the sustainable balanced scorecard measurement of
performance. Special emphasis is placed on emerging multinational
enterprises in Kenya, a country that is rapidly becoming one of the
fastest growing economies in Africa. The chapters address the best
strategy for sustainable performance, the integral modes of
knowledge transfer on strategy for sustainable performance and the
achievement of sustainable performance in dynamic business
environments. Providing innovative research on 25 diverse MNEs in
Kenya, this book can be used by managers, investors, consultants,
researchers and postgraduate students to understand the strategic
mechanisms used by these emerging enterprises.
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