Discover the secrets of written persuasion!
"The principles of hypnosis, when applied to copywriting, add a
new spin to selling. Joe Vitale has taken hypnotic words to set the
perfect sales environment and then shows us how to use those words
to motivate a prospect to take the action you want. This is truly a
new and effective approach to copywriting, which I strongly
recommend you learn. It's pure genius."
--Joseph Sugarman, author of Triggers
"I've read countless book on persuasion, but none come close to
this one in showing you exactly how to put your readers into a
buying trance that makes whatever you are offering them
irresistible."
--David Garfinkel, author of Advertising Headlines That Make You
Rich
"I am a huge fan of Vitale and his books, and Hypnotic Writing
(first published more than twenty years ago), is my absolute
favorite. Updated with additional text and fresh examples,
especially from e-mail writing, Joe's specialty, Hypnotic Writing
is the most important book on copywriting (yes, that's really what
it is about) to be published in this century. Read it. It will make
you a better copywriter, period."
--Bob Bly, copywriter and author of The Copywriter's Handbook
"I couldn't put this book down. It's eye opening and filled with
genuinely new stuff about writing and persuading better. And it
communicates it brilliantly and teaches it
brilliantly--exemplifying the techniques by the writing of the book
itself as you go along."
--David Deutsch, author of Think Inside the Box,
www.thinkinginside.com
"Hypnotic Writing is packed with so much great information it's
hard to know where to start. The insights, strategies, and tactics
in the book areeasy to apply yet deliver one heck of a punch. And
in case there's any question how to apply them, the
before-and-after case studies drive the points home like nothing
else can. Hypnotic Writing is not just about hypnotic writing. It
is hypnotic writing. On the count of three, you're going to love
it. Just watch and see."
--Blair Warren, author of The Forbidden Keys to Persuasion
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