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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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The Science of Attitudes (Paperback)
Loot Price: R2,020
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The Science of Attitudes (Paperback)
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The Science of Attitudes is the first book to integrate classic and
modern research in the field of attitudes at a scholarly level.
Designed primarily for advanced undergraduates and graduate
students, the presentation of research will also be useful for
current scholars in all disciplines who are interested in how
attitudes are formed and changed. The treatment of attitudes is
both thorough and unique, taking a historical approach while
simultaneously highlighting contemporary views and controversies.
The book traces attitudes research from the inception of scientific
study following World War II to the issues and methods of research
that are prominent features of today's research. Researchers in the
field of attitudes will be particularly interested in classic and
modern research on the organization, structure, strength and
function of attitudes. Researchers in the field of persuasion will
be particularly interested in work on attitude change focusing on
propositional and associative learning, metacognition and dynamic
theories of dissonance, balance and reactance. The book is designed
to present the integration of the properties of the attitude with
the dynamic considerations of attitude change. The Science of
Attitudes is also the first book on attitudes to devote entire
chapters to work on implicit measurements, resistance to
persuasion, and social neuroscience.
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