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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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Design Economies and the Changing World Economy - Innovation, Production and Competitiveness (Hardcover)
Loot Price: R4,172
Discovery Miles 41 720
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Design Economies and the Changing World Economy - Innovation, Production and Competitiveness (Hardcover)
Series: Routledge Studies in Human Geography
Expected to ship within 12 - 17 working days
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Design is central to every service or good produced, sold and
consumed. Manufacturing and service companies located in high cost
locations increasingly find it difficult to compete with producers
located in countries such as India and China. Companies in
high-cost locations either have to shift production abroad or
create competitive advantage through design, innovation, brand and
the geographic distribution of tasks rather than price. Design
Economies and the Changing World Economy provides the first
comprehensive account of the relationship between innovation,
design, corporate competitiveness and place. Design economies are
explored through an analysis of corporate strategies, the
relationship between product and designer, copying and imitation
including nefarious learning, design and competitiveness, and
design-centred regional policies. The design process plays a
critical role in corporate competitiveness as it functions at the
intersection between production and consumption and the interface
between consumer behaviour and the development and design of
products. This book focuses on firms, individuals, as well as
national policy, drawing attention to the development of corporate
and nation based design strategies that are intended to enhance
competitive advantage. Increasingly products are designed in one
location and made in another. This separation of design from the
place of production highlights the continued development of the
international division of labour as tasks are distributed in
different places, but blended together to produce design-intensive
branded products. This book provides a distinctive analysis of the
ways in which companies located in developed market economies
compete on the basis of design, brand and the geographic
distribution of tasks. The text contains case studies of major
manufacturing and service companies and will be of valuable
interest to students and researchers interested in Geography,
Economics and Planning.
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