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Communicating Clearly about Science and Medicine - Making Data Presentations as Simple as Possible ... But No Simpler (Hardcover)
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Communicating Clearly about Science and Medicine - Making Data Presentations as Simple as Possible ... But No Simpler (Hardcover)
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Scientific communication is challenging. The subject matter is
complex and often requires a certain level of knowledge to
understand it correctly; describing hazard ratios, interpreting
Kaplan Meier curves and explaining confounding factors is different
from talking about a new car or clothing range. Processes, for
example in clinical trials, are laborious and tedious and knowing
how much of the detail to include and exclude requires judgement.
Conclusions are rarely clear cut making communicating statistical
risk and probability tough, especially to non-statisticians and
non-scientists such as journalists. Communicating Clearly about
Science and Medicine looks at these and many more challenges, then
introduces powerful techniques for overcoming them. It will help
you develop and deliver impactful presentations on medical and
scientific data and tell a clear, compelling story based on your
research findings. It will show you how to develop clear messages
and themes, while adhering to the advice attributed to Einstein:
'Make things as simple as possible...but no simpler.' John Clare
illustrates how to communicate clearly the risks and benefits
contained in a complex data set, and balance the hope and the hype.
He explains how to avoid the 'miracle cure' or 'killer drug'
headlines which are so common and teaches you how to combine the
accuracy of peer-to-peer reviewed science with the narrative skills
of journalism.
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