Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Marketing Communications (Paperback, 4th Revised edition) Loot Price: R1,842
Discovery Miles 18 420
Repayment Terms: R173 pm x 12*
Add to cart
Marketing Communications (Paperback, 4th Revised edition): John Egan

Marketing Communications (Paperback, 4th Revised edition)

John Egan

 (sign in to rate)
Loot Price R1,842 Discovery Miles 18 420 | Repayment Terms: R173 pm x 12*

Bookmark and Share

Expected to ship within 9 - 17 working days

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent's University, London.

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Release date: December 2022
First published: 2023
Authors: John Egan
Dimensions: 246 x 189 x 24mm (L x W x T)
Format: Paperback
Pages: 432
Edition: 4th Revised edition
ISBN-13: 978-1-5297-8121-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-5297-8121-3
Barcode: 9781529781212

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R330 Discovery Miles 3 300
Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R330 R299 Discovery Miles 2 990
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Pitch To Win - How To Present, Persuade And Close The Deal (Paperback): Justin Cohen
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R345 R318 Discovery Miles 3 180
Sales Management (Paperback, 3rd Edition): L. Erwee, M C Cant
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management (Paperback, 6th Edition): J.W. Strydom, C.J. Jooste, P.J. du Plessis
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R309 Discovery Miles 3 090
Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R543 Discovery Miles 5 430
Marketing - An Introduction (Paperback, 4th Edition): M. Cant
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Strategic Marketing (Paperback, 4th Edition): J.A. Wiid, M C Cant
Strategic Marketing
J.A. Wiid, M C Cant Paperback R573 R539 Discovery Miles 5 390
Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,244 R1,166 Discovery Miles 11 660
International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma
International Marketing
Burgess, Bothma Paperback  (1)
 R713 Discovery Miles 7 130
Brand Management (Paperback): H.B. Klopper, E. North
Brand Management
H.B. Klopper, E. North Paperback  (2)
 R740 Discovery Miles 7 400

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners