Marketing Communications (Paperback, 4th Revised edition)

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent's University, London.

General

Imprint:	Sage Publications Ltd
Country of origin:	United Kingdom
Release date:	December 2022
First published:	2023
Authors:	John Egan
Dimensions:	246 x 189 x 24mm (L x W x T)
Format:	Paperback
Pages:	432
Edition:	4th Revised edition
ISBN-13:	978-1-5297-8121-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-5297-8121-3
Barcode:	9781529781212

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