Digital technologies have fundamentally altered the nature and
function of media in our society, reinventing age-old practices of
public communication and at times circumventing traditional media
and challenging its privileged role as gatekeepers of news and
entertainment. Some critics believe these technologies keep the
public involved in an informed discourse on matters of public
importance, but it isn't clear this is happening on a large scale.
Propaganda disguised as news is flourishing, and though interaction
with the digital domain teaches children valuable skills, it can
also expose them to grave risks.
John V. Pavlik critically examines our current digital
innovations& mdash;blogs, podcasting, peer-to-peer file
sharing, on-demand entertainment, and the digitization of
television, radio, and satellites& mdash;and their positive and
negative implications. He focuses on present developments, but he
also peers into the future, foreseeing a media landscape dominated
by a highly fragmented, though active audience, intense media
competition, and scarce advertising dollars. By embracing new
technologies, however, Pavlik shows how professional journalism and
media can hold on to their role as a vital information lifeline and
continue to operate as the tool of a successful democracy.
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