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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Principles of Behavioral Neuroscience (Paperback)
Loot Price: R1,541
Discovery Miles 15 410
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Principles of Behavioral Neuroscience (Paperback)
Expected to ship within 9 - 15 working days
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How does brain activity give rise to sleep, dreams, learning,
memory, and language? Do drugs like cocaine and heroin tap into the
same neurochemical systems that evolved for life's natural rewards?
What are the powerful new tools of molecular biology that are
revolutionizing neuroscience? This undergraduate textbook explores
the relation between brain, mind, and behavior. It clears away the
extraneous detail that so often impedes learning, and describes
critical concepts step by step, in straightforward language. Rich
illustrations and thought-provoking review questions further
illuminate the relations between biological, behavioral, and mental
phenomena. With writing that is focused and engaging, even the more
challenging topics of neurotransmission and neuroplasticity become
enjoyable to learn. While this textbook filters out non-critical
details, it includes all key information, allowing readers to
remain focused and enjoy the feeling of mastery that comes from a
grounded understanding of a topic, from its fundamentals to its
implications.
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