Biomedical Communications - Purpose, Audience, and Strategies (Paperback)

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.
TOPICS COVERED:
* Using Research to Improve Biomedical Communications
* The Public Understanding of Biomedical Science
* Strategies for Communications to Consumers
* Public Attitudes Toward Biotechnology Issues

General

Imprint:	Academic Press Inc
Country of origin:	United States
Release date:	July 2001
First published:	July 2001
Authors:	Jon D. Miller
Dimensions:	229 x 152 x 30mm (L x W x T)
Format:	Paperback
Pages:	458
ISBN-13:	978-0-12-496751-9
Categories:	Books > Science & Mathematics > Biology, life sciences > General Books > Medicine > General issues > Medical equipment & techniques > General Books > Academic & Education > Professional & Technical > Neuroscience Promotions
LSN:	0-12-496751-5
Barcode:	9780124967519

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