The Psychology of Influence - Theory, research and practice (Paperback)

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2016
First published:	2017
Authors:	Joop Pligt • Michael Vliek
Dimensions:	246 x 174 x 14mm (L x W x T)
Format:	Paperback
Pages:	250
ISBN-13:	978-1-138-65539-3
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Psychology > Social, group or collective psychology
LSN:	1-138-65539-2
Barcode:	9781138655393

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